REASONS TO ADVERTISE ON INSTAGRAM

HUGE REACH

There are over 700 million Instagram users around the world. 

ACTIVE USERS

Of that 700 million, 400 million are active every day.

AFFLUENT AUDIENCE

26% of Instagram users make more than $75,000 per year.
 

DRIVES RESULTS

In March 2018, over 120 million Instagrammers took an action as a result of an Instagram ad.
 

ALL AGES

59% of internet users between the ages of 18 and 29 use Instagram, and 33% of internet users between the ages of 30 and 49 use Instagram.
 

ALL GENDERS

38% of female internet users use Instagram and 26% of male internet users use Instagram.
 

WHAT ARE YOU LOOKING TO DO?

GET STARTED

I’m new to Instagram advertising and I’m looking for help setting up campaigns or ensure my campaigns are running correctly.
 

GROW RESULTS

I’m already advertising on Instagram but need help with managing and optimising campaigns to improve performance. I need to increase ROI.

EXPAND RAPIDLY

I’m seeking a consultant who can carry out advanced optimisation and implement strategies to achieve maximum results.
 

ALL INSTAGRAM ADVERTISING PLANS INCLUDE

CAMPAIGN AND AD SET CREATION

Highly targeted campaigns are created with specific objectives such as conversions, awareness etc. Numerous ad sets are then set up to target your ideal customers
 

AUDIENCE CREATION AND MANAGEMENT

Numerous audiences are created for each campaign to enable audience testing and optimise ROI. These can be Saved, Custom or Lookalike audiences.
 

REMARKETING SETUP

Highly specific remarketing audiences are created to remarket to individuals that have shown some sort of interest in the product or service. This allows for more conversions at a much lower cost per acquisition (CPA).
 
 

TRACKING AND REPORTING

A unique tracking pixel is implemented on your site at the start of every campaign to ensure accurate tracking of traffic and user behaviour. The results of all campaigns are then reported regularly to show progress, conversions etc.

ONGOING OPTIMISATION

All accounts are optimised regularly to ensure optimum performance. Optimisations include, but aren’t limited to, A/B testing, adjusting ad schedules, testing different audiences, audience exclusions etc. 

ADS AND CREATIVES

Ad copy writing and image selection for new ads. Each ad set will start with two ads for A/B testing purposes and new ads will be created regularly in order to continually improve performance.