WHY SOCIAL MEDIA ADVERTISING?
Social media advertising is a form of online advertising that enables businesses to promote products or services on social networks. It allows advertisers to take advantage of the users’ demographic information and target their ads appropriately.
It is fast becoming the preferred online advertising option for many businesses because it offers extensive targeting options such as geo-targeting, behavioural targeting, socio-psychographic targeting, income targeting, etc. Such data makes detailed target group identification possible.
As a result, businesses can appear in front of prospects at a time when they are most engaged thus increasing the likelihood of converting them into leads or sales.